Should I register my brand name or logo as a trademark?
Question:
My business has a brand name and a designed logo. Which one should I register first?
My business has a brand name and a designed logo. Which one should I register first?
Answer:
A wordmark generally provides broader protection for the brand name regardless of a particular font or logo design. A logo registration protects the specific visual representation filed. Where commercially important, separate applications for the wordmark and logo may provide better protection. The correct approach depends on the uniqueness of the name, logo and available budget.
A wordmark generally provides broader protection for the brand name regardless of a particular font or logo design. A logo registration protects the specific visual representation filed. Where commercially important, separate applications for the wordmark and logo may provide better protection. The correct approach depends on the uniqueness of the name, logo and available budget.